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The scientific investigation of the learning process was begun at the end of the 19th cent. by Ivan Pavlov in Russia and Edward Thorndike in the United States. Three models are currently widely used to explain changes in learned behavior; two emphasize the establishment of relations between stimuli and responses, and the third emphasizes the establishment of cognitive structures. Albert Bandura maintained (1977) that learning occurs through observation of others, or models; it has been suggested that this type of learning occurs when children are exposed to violence in the media.
Classical Conditioning
The first model, classical conditioning, was initially identified by Pavlov in the salivation reflex of dogs. Salivation is an innate reflex, or unconditioned response, to the presentation of food, an unconditioned stimulus. Pavlov showed that dogs could be conditioned to salivate merely to the sound of a buzzer (a conditioned stimulus), after it was sounded a number of times in conjunction with the presentation of food. Learning is said to occur because salivation has been conditioned to a new stimulus that did not elicit it initially. The pairing of food with the buzzer acts to reinforce the buzzer as the prominent stimulus.
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