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Japan The Japan External Trade Organization
The Japan External Trade Organization (JETRO) was
established
by MITI in 1958 to consolidate Japan's efforts in export
promotion.
The government has provided more than half of JETRO's
annual
operating budget. As of 1989, JETRO maintained
seventy-eight
offices in fifty-seven countries, as well as thirty
offices in
Japan, with a total staff of 1,200.
Initially, JETRO's activities focused mainly on
promoting
exports to other countries. As exporters established
themselves in
world markets and the balance of trade turned from deficit
to
surplus, however, JETRO's role shifted to encompass more
varied
activities. These have included the furtherance of mutual
understanding with trading partners, import promotion,
liaison
between small businesses in Japan and their overseas
counterparts,
and data dissemination. Import promotion services have
included
publications, promotion of trade fairs, seminars, and
trade
missions.
Data as of January 1994
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